Rimini Blu

Aldo Londi’s ceramics are the result of an assiduous study and ongoing experimentation with different materials, colours and techniques. All of which has become even more prolific thanks to the help of the increasingly more advanced research of the chemical laboratory, Colorificio Colorobbia, incorporated in 1947 by the Bitossi family.
Londi, supported by the owners, channelled his impulses into meticulous stylistic and production research, as in the case of the very famous Rimini blue series, launched 1959.
This series, which has been produced for over sixty years by the Manifattura Bitossi, is but one of their numerous claims to fame and is certainly the most important for the quantity of the production.

The decorative texture was conceived at the time of the raw processing on the already created shape, when, as was his habit, Londi would approach the ceramists at the wheel with his pockets full of small tools such as wires, screws, nails, etc., implementing sort of imprinting action.

A simple surface, consisting of minute, dense signs to create a frieze, a fantastic merry-go- round of abstract geometric symbols endlessly chasing one another. Enhanced by quick touches of colour that the decorator fixes under the blue glaze and which, after being fired, magically reproduce the plays of light reflected in the sea.

It is no coincidence that the name chosen for this series was "Rimini Blue", which at that time was a famous resort of the Italian bien vivre celebrated in famous Italian pop songs in vogue in 1959 such as "Nel blu dipinto di blu (Volare)" by Domenico Modugno and "Ricordati di Rimini" by Fred Buscaglione.

In the following years, the Rimini series was also proposed in numerous other colour variations, like Rimini Sunset, Rimini Red Venetian, Rimini Via Veneto, Rimini Bright Green, etc.
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