For a hundred years, at Bitossi human relations have been one of the most important aspects to ensuring a project enjoys maximum creativity of expression. Since its first collaboration with Ettore Sottsass in the mid-Fifties, the company has been allowing designers untrammelled creativity in creative research into their projects, stimulated by the Museum Archive's historical collections. For designers from all around the world, Bitossi is a landmark in terms of ceramics experimentation, development and production techniques, incarnating the excellence of Italian products in the collections it creates.